Privacy Policy

Effective Date: December 12, 2025
Last Updated: December 12, 2025

At Landmark Aesthetics, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book appointments, or receive services at our Jacksonville, TX location.

By using our services or website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information to provide and improve our services:

Personal Information:

  • Name, email address, phone number, and mailing address
  • Date of birth and demographic information
  • Payment and billing information (processed securely through Square)
  • Emergency contact information

Health and Treatment Information:

  • Medical history relevant to aesthetic treatments
  • Information about allergies, medications, and health conditions
  • Treatment preferences and consultation notes
  • Before and after photos (only with your written consent)
  • Records of treatments and procedures received

Website Usage Information:

  • IP address, browser type, and device information
  • Pages visited, time spent on pages, and navigation patterns
  • Cookies and similar tracking technologies for site improvement
  • Analytics data collected through Google Analytics

Communication Information:

  • Correspondence through email, phone, online forms, or social media
  • Appointment scheduling and reminder communications
  • Marketing communications (only with your consent)

2. How We Use Your Information

We use your information for the following purposes:

To Provide Services:

  • Schedule and manage appointments and consultations
  • Deliver aesthetic treatments and personalized care
  • Maintain accurate treatment records and medical documentation
  • Process payments securely through Square
  • Send appointment reminders and follow-up care instructions

To Improve Our Services:

  • Analyze website usage to enhance user experience
  • Improve our treatments and service offerings
  • Conduct quality assurance and training
  • Respond to your questions, feedback, and requests

For Communication:

  • Send service-related updates and notifications
  • Provide marketing communications about new treatments and special offers (with your consent)
  • Respond to inquiries submitted through phone, email, forms, or social media

For Legal and Safety Purposes:

  • Comply with HIPAA regulations and other legal obligations
  • Protect the rights, property, and safety of Landmark Aesthetics, our clients, and others
  • Prevent fraud and ensure transaction security

3. How We Protect Your Information

We take the security of your personal and health information seriously and implement industry-standard measures to protect it:

HIPAA Compliance:

  • We are fully HIPAA compliant and follow strict protocols to protect your protected health information (PHI)
  • All staff members are trained in HIPAA privacy and security requirements
  • We maintain physical, technical, and administrative safeguards

Security Measures:

  • Secure payment processing through Square's encrypted platform
  • Secure storage of physical and electronic records
  • Limited access to personal information on a need-to-know basis
  • Regular security audits and updates to our systems
  • Encrypted data transmission on our website
  • Secure backup systems for data protection

Data Storage:

  • Client records are stored indefinitely unless you request their removal
  • All data is stored in secure, access-controlled environments
  • Regular backups ensure data integrity and availability

4. Information Sharing and Disclosure

We Do Not Share Your Information: Landmark Aesthetics does not sell, trade, or share your personal or health information with third parties for marketing purposes. Your privacy is paramount to us.

Limited Disclosure: We may share your information only in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share your information
  • Service Providers: With trusted third-party service providers who assist us in operating our website and business (e.g., Square for payment processing, Google Analytics for website analytics, email marketing platforms). These providers are contractually obligated to maintain confidentiality
  • Legal Requirements: When required by law, court order, or legal process
  • Emergency Situations: To protect the health and safety of you or others
  • Business Transfers: In the event of a merger, acquisition, or sale of assets (with continued protection of your information)

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

What We Use:

  • Essential cookies for website functionality
  • Analytics cookies through Google Analytics to understand site usage
  • Performance cookies to improve website speed and efficiency

Your Choices:

  • You can disable cookies through your browser settings
  • Disabling cookies may affect certain website features
  • You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on

6. Third-Party Services

We use the following third-party services:

Square: For secure appointment booking and payment processing. Square's privacy policy governs their use of your payment information.

Google Analytics: To analyze website traffic and user behavior. Google's privacy policy applies to data collected through Analytics.

Email Marketing: To send newsletters and promotional communications (only with your consent). You can unsubscribe at any time.

Social Media: When you contact us through social media platforms, those platforms' privacy policies also apply.

7. Your Privacy Rights

You have the following rights regarding your personal information:

Access and Review:

  • Request access to your personal and health information
  • Review your treatment records and consultation notes

Correction:

  • Request corrections to inaccurate or incomplete information
  • Update your contact information and preferences

Deletion:

  • Request deletion of your personal information
  • Request removal of before and after photos
  • Note: We may retain certain information as required by law or legitimate business purposes

Opt-Out:

  • Unsubscribe from marketing communications at any time
  • Opt out of non-essential cookies through browser settings
  • Withdraw consent for photo usage

Data Portability:

  • Request a copy of your information in a portable format

To exercise any of these rights, please contact us at questions@landmarkaesthetics.net.

8. Before and After Photos

Consent Required:

  • We only take before and after photos with your explicit written consent
  • You may withdraw your consent for photo usage at any time
  • Photos are stored securely and used only for purposes you've approved

Usage:

  • Marketing materials (with permission)
  • Treatment documentation and records
  • Portfolio and website display (with permission)

9. Marketing Communications

Opt-In:

  • We will only send marketing communications if you've opted in
  • You can subscribe to newsletters, promotions, and treatment updates

Opt-Out:

  • Unsubscribe links are included in all marketing emails
  • Contact us to remove your information from our marketing lists
  • Opting out of marketing does not affect service-related communications

10. Data Retention

Retention Period:

  • We retain your personal and health information indefinitely to maintain comprehensive treatment records
  • This ensures continuity of care and compliance with medical recordkeeping standards

Deletion Requests:

  • You may request deletion of your information at any time
  • We will honor deletion requests except where retention is required by law or necessary for legitimate business purposes
  • Deletion may affect our ability to provide future services

11. Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18 without parental consent. If you believe we have inadvertently collected information from a minor, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes:

  • We will update the "Last Updated" date at the top of this policy
  • Significant changes will be communicated via email or website notification
  • Continued use of our services after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell your personal information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Landmark Aesthetics
Jacksonville, TX

Email: questions@landmarkaesthetics.net
Website: https://www.landmarkaesthetics.net

We will respond to your inquiry within 3 business days.

15. Consent

By using our website, booking appointments, or receiving services at Landmark Aesthetics, you acknowledge that you have read, understood, and agree to this Privacy Policy. You consent to the collection, use, and disclosure of your information as described herein.

If you do not agree with this Privacy Policy, please do not use our services or website.

Thank you for trusting Landmark Aesthetics with your aesthetic care. Your privacy and security are our top priorities.